Applied Data Analytics Certificate

The A&M-Central Texas Applied Data Analytics Certificate delivers C- and managerial-level experience with data management, analysis, and vizualization, working with real-world data sets from large Texas businesses. If you want to take your professional development even further, the hours completed to earn the Applied Data Analytics certificate apply toward a business master's degree.

If you do not have a bachelor's degree, learn more about the A&M-Central Texas' accredited 15‐hour online undergraduate Data Analytics Certificate Program.

The 12‐hour graduate certificate in Applied Data Analytics helps business managers and executives turn data into knowledge. The graduate certificate emphasizes the tools and industry standards that generate useful business intelligence from reams of data, including:

• Fundamental concepts and principles of data analytics and their role in supporting and enhancing organizational decision making and predictions
• Trends, challenges, analytic methods, tools, and strategies for data analytics and data management, including data privacy and ethics
• Using data analytics to solve marketing and management problems
• Turning real-world datasets into data visualizations, using software such as Tableau, Power BI, Google Data Studio and others
• Social media data acquisition and analysis, social network representation and visualization, network cohesion, homophily, affiliation network, clustering, and social influencer identification. 
• The certificate program also investigates managerial understanding of web analytics measures using open-source tools

See complete certificate course descriptions.