Jaisang Kim Profile

Jaisang Kim currently serves as an Assistant Professor of Marketing at Texas A&M University-Central Texas, where he has been a faculty member since 2021. His principal courses cover consumer behavior, marketing management, and marketing research. Dr. Kim completed his Ph.D. in marketing at the Shidler College of Business, University of Hawaii. His work in integrating AI, sustainability, and cultural understanding into marketing practices not only educates future marketers but also guides the development of ethical, effective, and innovative marketing strategies.

Areas of Professional Expertise: Consumer and Societal Wellbeing, Sustainable Marketing, Culture, Judgment and Decision Making